The iGaming industry, which encompasses online casinos, sports betting, poker, along with other forms of online gambling, has grown exponentially in recent years. A significant driver of the growth is affiliate marketing, a performance-based marketing model where affiliates (marketers) promote iGaming brands and earn commissions in line with the tr
Lead generation could be the lifeblood from a business. Without a steady flow of leads, the most innovative services can find it difficult to find success. In today’s competitive landscape, conventional methods of to generate leads may not always be enough. To stand out and attract high-quality leads, businesses must think creatively and strategi
The digital advertising landscape is increasingly dominated by programmatic advertising, a method that automates the exchanging of online ad space. At the heart of this ecosystem are two critical components: dsp vs ssp advertising. Both play essential roles in connecting advertisers with publishers, nevertheless they operate on opposite sides from
In today’s digital age, businesses rely heavily on online marketing to reach and build relationships their audience. But how do companies determine their digital marketing efforts are effective? The answer lies in what is digital marketing analytics. This field has evolved into an essential component of marketing strategies, providing businesses